Job Description

Responsibilities

• Implement and optimize SEO best practices on websites for search engines, including conducting market research on keywords, consumer trends, and competing brands.
• Advertising: Plan, run, and manage paid advertising campaigns (Google, Instagram, Facebook, etc.) to increase brand awareness and lead conversion.
• Online reputation management: Track and monitor web mentions, identify positive and negative results on search engines and social media. Improve and maintain favourable online reputation for the brand/ company.
• Content creation: Understand the market and local trends to create content based on local market trends and consumer behaviours. Contribute ideas, strategize, and plan content according to brand strategy and positioning.
• Social media: Manage social media accounts. Build community online, foster audience engagement and respond to feedback, inquires and comments.
• Analytics: Generate and analysed monthly reports for website and social media to provide actionable insights for improvements.
• Liaise with other departments to ensure all online activities complement offline efforts.
• Work with external parties, such as online media companies, to implement campaigns/ projects when necessary.
• Weep abreast of new digital platforms, digital marketing trends and emerging technologies, brainstorm for new ideas for digital marketing.
• Perform other duties and projects as necessary to meet company goals.

Requirements

• Diploma or degree in digital marketing, marketing, communication or other related fields.
• With working experience in digital marketing.
• Familiar with the digital marketing landscape and social media channels.
• Hands-on experience on Google Analytics, SEO, Google Ads, and Social Media Ads preferred.
• Proficient in English & Malay. Additional language in Mandarin is an advantage
• Experienced in doing research using multiple sources.
• Able to deliver under pressure and tight deadlines.
• Able to communicate and collaborate effectively.
• Independent, creative, resourceful, data-oriented and problem solver.

Skills Required

• Digital Marketing