Job Description

Responsibilities:

• Meet monthly sales targets for designated accounts.
• Collaborate with Operations to optimize sales, distribution, and merchandising.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy:

• Enhance promotion strategies for increased sales
• Establish objectives, and marketing plans with retailers.
• Conduct market research on industry trends and intelligence for business expansion

Product Launch:

• To do new product listing with each supermarket chain and responsible for the planning and implementation of new product launch activities.
• Responsible for product promotion proposal submission, negotiation, and execution.
• To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve visual merchandising of our products.
• Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building:

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations e.g. stock ordering, replenishment
• Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, as well as identify the opportunities/threats in the market to increase the outlet’s potential for maximizing profits to the company.
• Provide excellent customer service and enhance customer relationships.
• Build effective business relationships with customers to meet their needs while protecting the company’s interests.

Sales Development:

• Assist in the development and implementation of sales activities (NCP, promotion, thematic campaign).
• Monitor and track marketing expenses to ensure that trade spend is within budget
• Analyze category, brand sales, and promotions of assigned accounts for business opportunities to grow sales, volume, and distribution
• Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness
• Conduct quarterly and bi-yearly business reviews with assigned accounts to improve sales performance and further develop the business.

Job Requirements

• Min 1 year in Management Field (e.g. CMM, NTUC FairPrice & DFI)
• Experience in Modern Trade is a MUST
• Experience in Key Accounts is an advantage
• Work in an FMCG environment (i.e. Supermarket industry)
• At least 3 years of Key Account experience in an FMCG environment.
• Strong interpersonal, communication, and presentation skills, with the ability to negotiate effectively.
• Analytical and results-driven with strong commercial and financial acumen. Target-driven individual.
• Proficient in Microsoft Office

Skills Required

• Account Management
• Sales